WhiteBeard

ABOUT

A technology company building the future of the newsroom.

Founded in 2011, with offices in Amsterdam and Beirut.

OUR STORY

Built hand in hand with journalists

Hand in hand with journalists, editors and marketing experts, we built WhiteBeard News Suite — a product ecosystem that brings together every building block a modern media outlet needs to produce, distribute and monetize content. Today it is used by over 2,000 journalists across 30 newsrooms.

OUR PHILOSOPHY

Software in service of journalism

The upheavals the media has faced since the rise of the internet — and, more recently, generative AI — should be an opportunity to diversify the revenue needed for quality journalism. Software will never replace original, fact-checked reporting, but it can transform how that reporting is distributed and monetized.

2,000+

Journalists

30

Newsrooms

Since 2011

Founded

33

Team members

OUR TEAM

Based across Europe and the Middle East

Our 33-strong team brings together consultants, product officers, project managers and full-stack developers.

Ghassan Khnaisser

Ghassan Khnaisser

CEO

Ludovic Blecher

Ludovic Blecher

Partner

Rudy Zeinoun

Rudy Zeinoun

CTO

The Team

Joseph Mahfoud

Joseph Mahfoud

Waêl Makari

Waêl Makari

Rabih Maroun

Rabih Maroun

Patrick Mrad

Patrick Mrad

Tia Abboud

Tia Abboud

Ali El-Helbawi

Ali El-Helbawi

Key Clients

L'Orient-Le Jour
Daily Maverick
Warner Bros. Discovery
Raseef22
Lebanon Debate
Laha
Tactical Report

Industry Recognition

WAN-IFRA Media Awards logo

WAN-IFRA Media Awards

Middle East Awards 2018, Winner

Google News Initiative logo

Google News Initiative

Funding for an AI-based subscription scheme, 2020

INMA logo

INMA & Google

Selected as a reference news CMS, 2023

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