ABOUT
A technology company building the future of the newsroom.
Founded in 2011, with offices in Amsterdam and Beirut.
OUR STORY
Built hand in hand with journalists
Hand in hand with journalists, editors and marketing experts, we built WhiteBeard News Suite — a product ecosystem that brings together every building block a modern media outlet needs to produce, distribute and monetize content. Today it is used by over 2,000 journalists across 30 newsrooms.
OUR PHILOSOPHY
Software in service of journalism
The upheavals the media has faced since the rise of the internet — and, more recently, generative AI — should be an opportunity to diversify the revenue needed for quality journalism. Software will never replace original, fact-checked reporting, but it can transform how that reporting is distributed and monetized.
2,000+
Journalists
30
Newsrooms
Since 2011
Founded
33
Team members
OUR TEAM
Based across Europe and the Middle East
Our 33-strong team brings together consultants, product officers, project managers and full-stack developers.

Ghassan Khnaisser
CEO

Ludovic Blecher
Partner
Rudy Zeinoun
CTO
The Team

Joseph Mahfoud

Waêl Makari

Rabih Maroun

Patrick Mrad

Tia Abboud

Ali El-Helbawi
Industry Recognition
WAN-IFRA Media Awards
Middle East Awards 2018, Winner
Google News Initiative
Funding for an AI-based subscription scheme, 2020
INMA & Google
Selected as a reference news CMS, 2023